Value Proposition
The sustainable business model canvas definition of the factor “Value Proposition”
In the context of a Sustainable Business Model Canvas, identifying the value proposition is very important as it forms the basis for creating long-term customer value and the success of the sustainable business model. Pay attention to the following points when filling in the field:
- Product or service offering: In the context of sustainability, the value proposition can aim to offer products that are manufactured in an environmentally friendly way, are durable, recyclable or repairable, as well as services that are provided in a resource-efficient manner.
- Pricing: The value proposition should also include information on how the products or services are priced. In the sustainable business model canvas, this can mean that the price is fair and transparent to reflect the value of sustainability.
- Customer orientation: The value proposition should take the customer perspective into account and show how the company addresses the needs, problems and wishes of customers.
Download our free Business Model Canvas template in German or English to create your sustainable business model canvas online. The business model canvas template is available in PowerPoint, PDF and Excel formats. Use the template to clearly present your business model and develop successful strategies for your business model.
