Customer Segments
Business Model Canvas explanation of “Customer Segments”
This section deals with the company’s potential customers, specifically with the question of who exactly is a customer. It is therefore important to understand who you are creating the product for and who will benefit from it.
There are various ways of segmenting customer groups, e.g. according to socio-demographic characteristics. The easiest way is to create a buyer persona, i.e. a fictitious ideal customer. Criteria such as age, size, place of residence, income, etc. are considered in more detail.
Not sure how to create a buyer persona? Enter the information about your product into ESGmarket and receive a customized persona in just a few steps.
For existing products, purchasing frequency is another option. Here you check how often the customer buys from your company and whether it is a regular or single purchase. When filling out your template, the customer segments come first in the Business Model Canvas sequence.
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