Customer Segments

A sustainable business model canvas explanation of “Customer Segments”

The “Customer segments” section deals with the potential customers of your company, specifically who exactly is a customer. Here you can use our business model canvas template to understand who the product is being created for and who will benefit from it. There are various ways to segment customer groups, with one common method being the creation of so-called buyer personas.

By creating buyer personas, companies can develop a better understanding of their target group and respond specifically to their needs and wishes. This makes it possible to design marketing and sales strategies more effectively and position the product or service in a targeted manner. Not sure how to create a buyer persona? Enter your product information into ESGmarket and receive a customized persona in just a few steps.

Another helpful step to narrow down your target group is to name your “early adopters”. In other words, ask yourself who you are likely to appeal to first and most with your product.

We offer free Business Model Canvas templates in German and English for download so you can easily and clearly visualize your own business model. This way you can create your sustainable business model canvas online. Our business model canvas template is available as a PowerPoint, PDF or Excel file.