Unfair Advantage
The Business Model Canvas definition of “Unfair advantage”
This field is often overlooked, but is an important aspect and crucial to the long-term success of your business. An “unfair advantage” refers to a unique strength or resource that enables a company to significantly differentiate itself from its competitors and build a sustainable competitive position.
Unlike a fair advantage, which can be relatively easily imitated or replicated by competitors, an unfair advantage is more difficult to achieve and offers long-term strategic benefits. This can involve various factors that make the company unique and give it a competitive advantage.
It is important that you carefully analyze and define the “Unfair advantage” field in the Lean Canvas. This is because it makes a significant contribution to the long-term competitiveness and profitability of the company. By identifying and utilizing an “Unfair Advantage”, a company can strengthen its position in the market and be successful in the long term.
An “Unfair Advantage” can be in the following areas, for example:
- Technological innovation
- Exclusive partnerships or resources
- Network effects
- Brand image and reputation
- Intellectual property
When filling out your template, the “Unfair advantage” field is in fifth place in the Business Model Canvas order of your Lean Canvas.
Download our free Lean Canvas or Business Model Canvas template in English or German to create your Lean Canvas or Business Model Canvas online. The Lean Canvas or Business Model Canvas template is available in PowerPoint, PDF and Excel formats. Use the template to clearly present your business model and develop successful strategies for your business model.
