Revenue Streams

The simple Business Model Canvas definition of “Revenue Streams”

Another important factor in the success of your business is understanding which revenue stream is most effective for your business.

Choosing the right revenue source is critical to the success of the business and should be carefully analyzed and evaluated. It is important to consider customer needs and preferences as well as market conditions and competitive factors.

There are various ways to generate your revenue:

• Direct sales of products or services: This is the most traditional variant, involving a one-time payment from the customer. It applies to both offline and online shops, such as LeCasa Decor, where a variety of products like LED desk lamps and more are individually sold to customers, thus representing a traditional revenue source.
• Subscription system: The advantage of this is the regular income and the resulting stability as well as the planning and calculation of key figures.
• Licensing/fees: This variant lends itself to the sale of software or intellectual property, for example.
• Advertising revenue: This source of income is based on companies paying for the placement of their advertising on your platform. This can be through banner ads, sponsored content or other advertising formats

When filling out your template, the “Revenue Sources” field is sixth in the Business Model Canvas order of your Lean Canvas.

We offer a free Lean Canvas or Business Model Canvas template in German and English for download so that you can present your own business model simply and clearly. This way, you can create your lean canvas or business model canvas online, e.g. a lean canvas or business model canvas for your online store. Our lean canvas or business model canvas template is available as a PowerPoint, PDF or Excel file.