Problem

The Business Model Canvas definition of “Problem”

This field in the Lean Canvas is of crucial importance as it forms the starting point for the development of a successful business model. The aim here is to identify the specific problem or challenge that your potential customers have and for which they are looking for a solution.

By clearly defining this problem, you can ensure that your product or service actually serves a demand in the market and offers real value to customers.

A common failure of companies is that they develop products or services without first thoroughly analyzing whether there is a demand for them. By carefully examining the problem of your potential customers, you can avoid investing resources in the development of products or services that ultimately no one wants to buy.

It is important not only to focus on superficial problems, but also to understand the underlying causes and needs of customers. By digging deep into the problem, you will gain valuable insights that will allow you to develop a solution that is truly relevant and compelling.

Overall, the “problem” field in the Lean Canvas model is a central component that enables you to develop a sound understanding of the needs and challenges of your target group and to develop a successful business strategy based on this.

When filling out your template, the “Problem” field comes first in the Business Model Canvas sequence of your Lean Canvas.

We offer a free Lean Canvas or Business Model Canvas template in German and English for download so that you can present your own business model simply and clearly. This way you can create your Lean Canvas or Business Model Canvas online, e.g. a Lean Canvas or Business Model Canvas for your online store. Our lean canvas or business model canvas template is available as a PowerPoint, PDF or Excel file.