Customer Segments

Business Model Canvas definition of “Customer Segments”

This section deals with the potential customers of your company, specifically who exactly are your customers. It is therefore important to understand who you are creating the product for and who will benefit from it.

There are various ways to segment your customer groups. One common method is to create so-called buyer personas. A buyer persona is a fictional profile that represents your ideal customer and is based on detailed criteria such as age, gender, income, interests, needs, challenges and demographic characteristics.

By creating buyer personas, your company can develop a better understanding of your target group and respond specifically to their needs and wishes. This allows you to make your marketing and sales strategies more effective and position your product or service in a targeted way.

Not sure how to create a buyer persona? Enter some information about your product at ESGmarket and receive a customized persona in just a few steps.

Another helpful step to narrow down your target group is to name your “early adopters”. In other words, ask yourself who you are likely to address first and most with your product. By understanding the needs and requirements of these early adopters, you can gain valuable insights to further optimize your product and increase customer acceptance.

When filling out your template, the “Customer Segments” field comes second in the Business Model Canvas order of your Lean Canvas.

Want to create your lean canvas or business model canvas online? Get our free lean canvas or business model canvas template in German and English, e.g. for a lean canvas or business model canvas for your service. Available as a download in PowerPoint, PDF and Excel format, you can use the lean canvas or business model canvas template to successfully visualize and develop your strategies.