Channels

Business Model Canvas explanation of “Sales channels”

In the section “Sales channels”, you deal with the aspect of how your customers are reached and how their customer journey progresses. The marketing and sales channels available to you include online options such as social media and websites, as well as offline options such as television, newspapers and physical stores.

For this step, it is necessary that you have already dealt with your target group. This will make it easier for you to determine which distribution channels are most effective for reaching them.

The customer journey is a key aspect when designing sales channels. This includes all contact points at which the customer comes into contact with your company and your product. It is important to understand where the customer becomes aware of your product, how they arrive at the purchase and how they behave after the purchase.

By designing the customer journey and analyzing the various touchpoints, you will gain a deeper understanding of your customers and their behavior. This allows you to select and optimize sales channels to best reach customers and meet their needs throughout their buying process.

Overall, the “sales channels” field in the lean canvas is an important step to ensure that you can effectively address your customers and accompany them along their customer journey. By selecting and designing the right sales channels, you can significantly influence the success of your business model and build long-term customer relationships.

When filling out your template, the “Sales channels” field is in ninth place in the Business Model Canvas sequence of your Lean Canvas.

Our free download of a Lean Canvas and Business Model Canvas template in German and English offers you the opportunity to clearly visualize your business model. You can download the lean canvas or business model canvas template as a PowerPoint, PDF or Excel file. Use your lean canvas or business model canvas for your online store, for example.