Value Proposition

The Business Model Canvas definition of “Value Proposition”

Identifying the value proposition is a crucial part of the entire business model canvas. It is all about understanding why a customer buys from your company in the first place.

This question is of central importance and can determine the success of the business model. It is particularly important to be precise here and list your thoughts in detail: Are you selling a product or service? What is the price?

When filling out your template, the value proposition comes second in the business model canvas sequence.

Download our free Business Model Canvas template in German or English to create your Business Model Canvas online. The business model canvas template is available in PowerPoint, PDF and Excel formats. Use the template to clearly present your business model and develop successful strategies for your business model.