Revenue Stream
A Business Model Canvas definition of “Revenue Stream“:
To help your business succeed, it is essential to understand which revenue streams are most effective. Choosing the right revenue source is a key factor and requires thorough analysis and evaluation. Customer needs and preferences as well as market conditions and competitive factors must be taken into account.
There are various ways to generate revenue:
- Direct sales of products or services: This is a traditional variant in which customers make one-off payments.
- Subscription models: Regular income creates stability and key figures can be planned and calculated accurately
- Licensing/fees: This option is suitable for the sale of software or intellectual property, for example.
- Advertising revenue: Offer companies an additional source of revenue without incurring direct costs for customers. They provide regular revenue, require low customer barriers, are scalable and can provide a competitive advantage.
If you would like to create your business model canvas online, we offer a free template in German and English. This template is available in PowerPoint, PDF and Excel formats and allows you to clearly present your business model. Download the template and use it to easily present your business model.
