Customer Segments

Business Model Canvas explanation of “Customer Segments”

This section deals with the company’s potential customers, specifically with the question of who exactly is a customer. It is therefore important to understand who you are creating the product for and who will benefit from it.

There are various ways of segmenting customer groups, e.g. according to socio-demographic characteristics. The easiest way is to create a buyer persona, i.e. a fictitious ideal customer. Criteria such as age, size, place of residence, income, etc. are considered in more detail.

Not sure how to create a buyer persona? Enter the information about your product into ESGmarket and receive a customized persona in just a few steps.

For existing products, purchasing frequency is another option. Here you check how often the customer buys from your company and whether it is a regular or single purchase. When filling out your template, the customer segments come first in the Business Model Canvas sequence.

Get our free Business Model Canvas template in German or English now to present your business model clearly. With download options in PowerPoint, Excel and PDF formats, the Business Model Canvas template is at your disposal.