Customer Relationship

Business Model Canvas explanation of “Customer Relationship”

Maintaining the customer relationship is an important factor that is part of the Business Model Canvas, as you want to motivate your customers to become loyal customers and to buy from you again and again.

In most cases, this is more cost-effective than acquiring new customers. It is advisable to keep in regular contact with customers and remind them of your offer. Social media and follow-up emails can be helpful here and fall under the heading of retargeting.

In addition to this, good customer care is also very important. Through effective communication channels such as customer support, a hotline or personal contacts, you can show that you offer active support and help when customers have questions or concerns. This will also increase customer satisfaction.

When filling out your template, the customer relationship comes third in the Business Model Canvas sequence.

Our free download of a Business Model Canvas template in German or English offers you the opportunity to clearly visualize your business model. You can download the business model canvas template as a PowerPoint, PDF or Excel file. Use your business model canvas for your online store, for example.